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23.4.14

Collection: Shopbop X Born Free Africa

Shopbop X Born Free Africa | Ses Rêveries

Anti-HIV/AIDS charity, Born Free Africa has teamed up with Amazon fashion site, Shopbop; Vogue and Vanity Fair publishing company, Condé Nast; the M∙A∙C AIDS Fund; and over twenty world-renowned designers, each offering limited-edition pieces for the exclusive collection.

The M∙A∙C AIDS Fund will then match up to $500,000 from donations and the cost for the entire womens- and childrenswear collection, and all profits will go towards ending mother-to-child HIV transmission (helpful info: there's a 25% chance of passing it on, and an extra 12% if the mother breastfeeds - c/o Grey's Anatomy and AIDS.gov).

All twenty-two designers (Alberta Ferretti, Carolina Herrera, Clare Waight Keller [Chloé], Consuelo Castiglioni [Marni], Diane von Furstenberg, Donatella Versace, Donna Karan, Georgina Chapman and Karen Craig [Marchesa], Gisele Bündchen, Isabel Marant, Ivanka Trump, Jenna Lyons [J. Crew], Liya Kebede [lemlem], Miuccia Prada, Phoebe Philo [Céline], Rachel Roy, Sarah Burton [Alexander McQueen], Stella McCartney, Tory Burch, Vera Wang and Victoria Beckham) used prints based on the works of Kenyan-American visual artist Wangechi Mutu.

The entire collection is available exclusively at Shopbop. Check out a few pictures from the Patrick Demarchelier-shot ad campaign with the amazing Oluchi Orlandi, Doutzen Kroes, Sasha Pivovarova, Liya Kebede, Karolina Kurkova, Christina Kruse and their insanely adorable kids.

Also, keep an eye out for the Jonathan Van Meter's piece in May's issue of Vogue with the help of Annie Liebovitz...

Shopbop X Born Free Africa | Ses Rêveries
Shopbop X Born Free Africa | Ses Rêveries
Shopbop X Born Free Africa | Ses Rêveries
Shopbop X Born Free Africa | Ses Rêveries
Shopbop X Born Free Africa | Ses Rêveries



Photo Credit: Patrick Demarchelier
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